Maksims
Aleksejevs
I lead the marketing of an international testing and certification group: brand, website, content and advertising in more than 50 countries. Before that, five years of performance marketing for brands in Paris. Master’s degree from Paris Dauphine-PSL.
What I am responsible for
I am the single person in charge of marketing. I agree the plan with management and do most of the work myself, with developers, designers and agencies where needed.
Brand and communication
Positioning for international markets, tone of voice and visual standards. One consistent image on the website, social media, presentations and at events.
Website and content
A multilingual website, the editorial calendar, LinkedIn, Instagram and YouTube, articles, video, webinars and trade shows.
Advertising
Google Ads, Meta, LinkedIn and ChatGPT Ads. I plan the budgets, write the ads and optimise the campaigns every week.
Sales support
Every enquiry reaches the CRM with its source. Management sees which channel brings clients and what each one costs.
Head of marketing, international certification group
Since August 2026. The company name is confidential.
When I started, the company had strong accreditations but no marketing. Clients came from cold calls and trade shows. In three months I set up the whole marketing function, from market research to the website, advertising and the link with the sales team.
Market strategy
Demand research by product and country, competitor analysis in each market, launch order agreed with management.
Website in 7 languages
220+ service pages translated into six languages, 40+ country landing pages, SEO, mobile speed score raised from 75 to 91.
Advertising in 50+ countries
45 Google search campaigns, LinkedIn and Meta, and among the first advertisers on ChatGPT Ads. €17k managed in three months, 4.8% click rate in search.
Content
Editorial calendar for LinkedIn, Instagram and YouTube, brand templates for posts and video, approval process with management.
Events and webinars
Registration page and campaign for an industry webinar, meeting booking for the stand at an international trade show.
Sales support
Website enquiries reach the CRM with their source, management gets a daily lead summary, and an email outreach system supplies nine sales managers with contacts.
Marketing platforms I build
For the companies I work with, I build their own marketing platform. Management sees spend, enquiries and content in one place, and routine work is automated with AI. Below are four screens from the platform I built in 2026.
Overview
Spend, enquiries and cost per enquiry for every channel, updated every morning.
Outreach
Finds target companies in public registries, scores them with AI, finds the right people and sends personal emails from each sales manager’s inbox. Interested replies go straight to the CRM.
AI agents
Each channel has an AI agent that reads the data every morning and suggests actions. Every figure is checked against the source, and nothing changes without approval.
Content plan
One calendar for all channels, with post previews and approval by management.
Screens are shown with sample data. Client data is confidential.
Earlier work in Paris
From 2021 to 2026 I ran performance marketing for more than ten clients, mostly service and lifestyle brands in Paris.
Background
- Education
- Master in Marketing & StrategyUniversité Paris Dauphine-PSL, with honours
- Experience
- 5 years in marketing and advertisingOwn practice since 2023, B2B and B2C
- Certifications
- Google Ads · Meta
- Languages
- English, French, Russian
- Based in
- ParisWorks internationally, ready to travel
Contact
I am open to a marketing director role at an international company.