Independent B2B Marketing Strategist · Paris

B2B demand generation for industrial & technical companies across Europe

I help manufacturers, certification bodies and technical service providers turn complex offerings into a predictable pipeline of qualified leads — across markets, in three languages, with senior-level attention on every account.

Request a Proposal See How I Work

Currently accepting one new retained engagement for Q3 2026

The Problem

Technical B2B is where traditional agencies quietly fail

Complex products, long sales cycles, multiple markets and regulatory language — most agencies aren't built for it. Here's what usually goes wrong.

Your account lands on a junior's desk

The senior team wins the pitch. Then a junior account manager who has never spoken to an engineer runs your campaigns. The gap shows up in your cost per lead.

Nobody learns your product

ATEX, IECEx, CE marking, OEM procurement cycles — if the person writing your ads can't hold a conversation about your industry, your audience notices instantly.

One playbook for every market

A campaign built for the UK gets machine-translated for France and Germany. Different markets buy differently. Localisation is strategy, not translation.

Reporting theatre instead of pipeline

Impressions, clicks and colourful dashboards — but the only question that matters goes unanswered: how many qualified conversations did marketing create this month?

How I Work

One senior strategist. A curated network of specialists. Zero overhead.

You work directly with me — the person who builds your strategy is the same person who manages your budget, watches your numbers and answers your messages. No account managers, no hand-offs, no telephone game.

01

Strategy & management — handled personally

Positioning, media strategy, campaign management, budget allocation, optimisation and reporting. This never leaves my hands.
02

Production — delivered with vetted specialists

Design, video production, development and native-language localisation are executed in collaboration with a hand-picked network of freelance specialists I've worked with for years — engaged per project, under my direction and quality control.
03

You own everything

Ad accounts, tracking setup, creatives, landing pages, dashboards — 100% of the assets are built in your accounts and remain your property. No hostage-taking, ever.

Services

Everything a technical B2B company needs to generate demand

Built as one coherent system — from first impression to attributed revenue — not a menu of disconnected deliverables.

LinkedIn ABM & Lead Generation

Account-based campaigns that reach engineers, plant managers and procurement decision-makers by company, role and industry — not by guesswork.

Google Ads for Technical Niches

Search campaigns built on the exact terminology your buyers use — from compliance queries to product-specification searches — with negative-keyword discipline that protects budget.

Technical SEO & Content

Authority content on the regulations and standards your clients search for — turning your expertise into inbound demand that compounds over time.

Landing Pages & CRO

Conversion-focused pages for each service line and market — engineered to turn technical visitors into enquiries, with continuous testing.

Analytics, Tracking & Dashboards

GA4 and GTM implementation, offline conversion import, and a Looker Studio dashboard that shows cost per qualified lead per market — in real time.

Multi-Market Localisation

Campaigns adapted per market — language, search behaviour, messaging and compliance nuance — for companies operating across Europe and beyond.

The Process

From first call to live campaigns in four weeks

A fixed, transparent onboarding — you know exactly what happens and when.

Week 1

Discovery & ICP Research

Deep-dive into your product, sales process and markets. Interviews with your team, competitor landscape mapping, ideal customer profiling per market.

Week 2

Strategy & Infrastructure

Channel strategy and budget plan. Tracking architecture (GA4, GTM, CRM connection), landing pages, and campaign structures — built and reviewed with you.

Weeks 3–4

Launch

Campaigns go live market by market. Daily monitoring during the launch window, first-response data feeding straight back into targeting and creative.

Ongoing

Optimise & Report

Weekly optimisation, monthly strategy reviews, and a live dashboard. You always know what was spent, what it produced, and what happens next.

Results

Selected results across four markets

Campaigns managed end-to-end — strategy, media buying, creative direction, tracking and reporting.

United Kingdom · London

Premium services group

6.2xReturn on ad spend

+180%Revenue growth

£45Cost per acquisition

Full-funnel Meta and Google campaigns with conversion tracking rebuilt from scratch, in a highly competitive metropolitan market.

Switzerland

Medical clinic — regulated sector

5.5xReturn on ad spend

120+Qualified leads / month

CHF 85Cost per acquisition

Compliant advertising in a regulated industry with premium pricing — proof that strict rules and performance are not mutually exclusive.

France · Paris

Leisure & wellness operator

4.8xReturn on ad spend

−52%Cost per acquisition

+210%Conversion growth

Restructured account, new creative strategy and systematic testing — cost per acquisition cut in half while volume more than tripled.

International · LATAM

Hospitality brand

7.1xReturn on ad spend

+250%Business growth

85+Bookings generated

Cross-border campaigns targeting European and North American audiences for a destination brand — multi-currency, multi-language delivery.

Metrics from client campaigns managed 2021–2026. Detailed case walk-throughs available on request — including account screenshots.

Who It's For

Built for complex B2B

The harder your offering is to explain, the more your marketing needs someone willing to understand it.

Manufacturing & OEM

Long sales cycles, technical buyers, distributor networks and multi-country demand.

Testing, Certification & Compliance

Trust-driven services sold to manufacturers, OEMs and contractors in regulated environments.

Professional & Technical Services

Engineering, consulting and B2B service firms where credibility is the product.

Health & Regulated Sectors

Industries where advertising rules are strict and generic agency playbooks break.

About

Max Lessi

I'm an independent performance-marketing strategist based in Paris, working with clients across Europe for over seven years. I run campaigns in English, French and Russian — which means your campaigns for France, Switzerland, the Baltics or the UK are managed by someone who actually reads them.

Before specialising in B2B, I built and scaled paid acquisition for service businesses in four countries — the discipline of making every euro accountable is the same; the buyers are just smarter now.

7+Years in paid acquisition

3Working languages

10+Clients served

"Large agencies sell you their brand and staff you with juniors. I sell you my time — and bring in specialists only where they make the work better."

FAQ

Honest answers to fair questions

Who actually does the work?

Strategy, media buying, optimisation and reporting: me, personally. Production work — design, video, development, native-language copy — is delivered in collaboration with a curated network of freelance specialists I've worked with for years. Every deliverable passes through my review before it reaches you. You always have one point of contact and one person accountable: me.

Do you have capacity for a company of our size?

Yes — precisely because I keep the client roster deliberately small. I take a limited number of retained engagements at a time, so every account gets senior-level attention. That's the point of the model: you get the focus a large agency reserves for its biggest client.

Why is there no pricing on this page?

Because a multi-market B2B engagement and a single-market campaign are different projects with different scopes. After a discovery call, you receive a written proposal with fixed, itemised pricing — no hourly ambiguity, no surprise invoices. Engagements are structured as a one-time setup phase plus a monthly retainer.

How fast can we start?

Discovery call this week, proposal within five business days of it, and campaigns live approximately four weeks after signature — the timeline in the process section above is contractual, not aspirational.

Who owns the ad accounts and assets?

You do — 100%. All campaigns are built inside your own ad accounts, tracking lives in your Google Analytics, and every creative, page and dashboard is your property from day one. If we ever part ways, everything keeps working without me.

How do you report?

A live Looker Studio dashboard showing spend, leads and cost per qualified lead per market, updated daily — plus a monthly written review: what happened, why, and what changes next month. No vanity metrics.

Next Step

Request a proposal

Tell me about your company and your growth targets. You'll get a reply within one business day — and if we're a fit, a written proposal with fixed pricing within five.